Tourists might not realize as they make their guidebook-mandated pilgrimage to nightlife hotspots like Khao San Road, is that despite the country's many Full Moon parties and bar girls, alcohol advertising is illegal. And posting a photo on
social media of your beer by the beach could count as advertising.
Recently police have begun to strictly enforce 2008's Alcoholic Beverage Control Act, which bans displaying the names or logos of products in order to induce people to drink such alcoholic beverages, either directly or indirectly.
Last month, police announced their intention to more closely patrol social media and charge those found breaking the law. That means even if your favorite actress wasn't being paid for her endorsement and really was just sharing a photo with a
drink by the pool or on a night out, she could find herself facing a 50,000 baht (about $1,500 USD) fine for indirectly inducing drinking.
Earlier this month, eight local celebrities were fined for posting selfies with alcoholic drinks on social media, with Thai Asia Pacific Brewery and Boon Rawd Brewery Co. (the producer of Singha beer) also implicated in the case. But police
aren't just monitoring the accounts of the rich and famous -- at the beginning of August, three bar girls found themselves arrested after making a Facebook Live video inviting people to come enjoy a beer promotion.