Zoo, Nuts and Front have agreed to self censor their front covers as demanded by Tesco. The supermarket has been lobbied by anti-sex miserablists. The new censorship code will apply only to the magazines' covers.
Highly explicit front covers of lads' mags
may be a thing of the past, Tesco said. Zoo, Nuts and Front have agreed to make their covers more modest , the retailer said, meaning no more nudity, with less salacious coverlines and a more conservative feel.
In addition to demanding toned-down covers, the store said Nuts, Zoo, Front and Bizarre would now be sold only to customers over 18, to reassure parents who do not want their children to be able to purchase these titles , and the magazines will
be displayed at the back of sales racks, where their covers will be obscured by other magazines.
Of course the censorship campaigners dismissed the move as a half-measure that doesn't address the harm of these publications .
Banyard, founder of UK Feminista, one of two groups behind the Lose the Lad Mags campaign , said that lobbying to have the titles removed from shelves altogether would continue, because they are deeply harmful. They fuel sexist behaviours which
underpin violence against women.
Nuts, which is published by IPC Media, said it had introduced new covers ... which have a more conservative tone several weeks ago, adding: We are delighted with our readers' response and this week's
issue is our biggest selling since February. While previous issues have shown women fully topless with their nipples covered by headlines or their hands or hair, and promising the boobiest shoot ever or big-boobed brunettes , recent
editions of Nuts feature models in less highly sexualised poses, wearing slightly more modest lingerie.